Simplified Booking Management and Kids Activities Marketplace powered by blockchain

Afterschool is a 2 sided blockchain-based marketplace that helps parents discover, plan and book the best afterschool activities for their children while at the same time we help activity providers to find new customers and manage their business by providing an end-to-end solution to acquire and engage with their existing customers.

Afterschool token sale ends in:



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Simplified Booking Management and Kids Activities Marketplace

Afterschool is a 2 sided decentralize marketplace powered by blockchain that helps parents discover, plan and book the best afterschool activities for their children while at the same time we help activity providers to find new customers and manage their business by providing an end-to-end solution to acquire and engage with their existing customers.

The biggest kids activities marketplace

The foundations of afterschool go all the way back to our pilot project, marketplace for parents in the UAE looking for activities for their kids to book at the same time for activity providers to engage with their customer and run their business using afterschool booking management platform.

Since 2015 we have partnered with more than 500+ activity providers including IMG, SEGA Republic, Atlantis generated more than $2m worth of activity booking.

Over the years, we've expanded to our database to include schools and nurseries for them to accept admission inquiry. Additionally, we are in the process to acquire traditional online marketplace in Europe and South East Asia to accelerate the growth of the business.

A decentralized platform, driven by the Afterschool token

To give back to the community, we will decentralize our platform to incentivize parents and activity providers. We developed a rewarding system protocol, where users earn Afterschool tokens (AST) for their successful contributions to our service.

The AST represents the unit of our community driven concept and the service’s growth and health depend on it. In the future, we aim for the AST to become a go-to digital currency for the education industry as a whole. Besides using the tokens on the Afterschool platform, there will also be an array of smart contracts connected with after school industry where AST will be used as a core digital currency.

The first ever blockchain-based kids activities marketplace

With the marketplace and booking management platform in place, our platform is ready to expand internationally and become a global leader for after school activity marketplace by introducing an AST token on the surface of ERC20 token standard as a mode of payment and reward system for parents and activity providers and the use use of smart contract powered by ethereum blockchain technology.

Activity Providers will be able to manage their activity schedule, attendance, and engage directly with their customer via our platform. The activity provider will be able to respond to the parent's review and earn AST token that can be used to promote their activities in the marketplace using our customer engagement capability. Additionally, activity providers will be getting a white label mobile solution that is also driven by DApp, that is customised with the activity providers branding, which helps afterschool to extends the utilization of the AST token.

On a Parents level we will offer them a chance to sell additional service in the secondary marketplace that could help activity providers to improve their presence in the afterschool activity marketplace. In this process, we will utilize blockchain technology to negotiate terms using smart contracts and transfer payment (escrow).

Token Value

Earning and spending only makes sense if the token's value grows. Initially we will assure the value growth and liquidity with buybacks. A portion of Afterschool's revenue will be spent on buying AST tokens from the market and putting them into the bounty pool for contributors to earn. This way the value of the token will grow along with the size of the service. Eventually, the Afterschool will become the go-to digital currency for booking of afterschool activities around the world.

Earning AST token

  • Registering to the service and account verification (welcome award)
  • Referring friends
  • Promoting the service
  • Adding children into the database for parents
  • Adding parents and children into the database for providers
  • Curating existing providers
  • Reviewing existing providers for parents
  • Replying existing parents review
  • Writing editorial content

Spending AST token

  • Booking an activity
  • Using customer engagement capability
  • Advertising activities in the marketplace
  • Subscription for activity providers
  • Purchasing a service from secondary market

Our Team

Joanna Nazareno


A mother of three, Joanna Nazareno has always worked in the field of children and education. She has worked for 7 years with Taaleem Education and 2 years at Victory Heights Primary school before she envisioned Afterschool. Joanna is the Founder and operates as the Head of Business. Linkedin Profile

Pam Williams

Head of Sales

With sales as her forte, Pam has in all 9 years of sales experience. She has worked at Financial Times for 3 years and with Hays Digital for 5 years before she started working with Afterschool and took over as Head of Sales. Linkedin Profile

Cottie Ragany

Operations Manager - Co Founder

With a background of online business administration, Cottie manages the day to day operation for Afterschool. Prior to Afterschool, she has worked with for 2 years. Cottie also works hand-in-hand with the sales team to achieve desired sales. Linkedin Profile

Walfrido Perez

CTO - Co Founder

Waflrido is in charge of afterschool software development process, including converting requirements into technical blueprints and overall IT management. He has more than 10 years of experience creating dedicated Web and Mobile application including DApp. Linkedin Profile

Ferina Millwala

Sales Assistant

Cuenca Aguilar

Senior Software Engineer

Edzen Manalo

Software Engineer

Alona Pabrigas

Account Support

Joven Serrano

Success Support

Aryo Pamungkas

UX/UI Designer

Andri Prasetia

Creative Designer

Rian Setiawan

Creative Designer

Jon Edward Santillan


Pawel Iwanow


Russ & Jones

Creative Agency

Searchfuse Marketing

Digital Marketing Agency

Crowdsale Details

Token details

  • Role of token: Community rewarding, platform payments
  • Token supply: 800 million
  • Distributed in the crowdsale: equivalent to $12M max cap
  • Symbol: AST
  • Initial value:1 AST = 0.05 USD
  • Blockchain: ETH

Crowdsale details

  • Sale period: September 26, 2017
  • Token distribution date: October 26, 2017
  • Accepted currencies: ETH
  • Minimum goal: $1,000,000 USD
  • Maximum goal: 50,000 ETH
  • How funds are held:: Multi-sig wallet held by team council
  • Unsold tokens policy: Transferred into marketing budget
  • Minimum viable product: Afterschool 2.0 Web and Mobile

Token Crowdsale Listing

Bonus Schedule

The base price of the AST is set at $0.05. Price in ETH will be locked from 26th of September onwards. The more you pay with single transaction — the bigger % bonus AST you get. Tier system is below:

  • Stage 1 (10% of campaign goal) - 60% Discount60%
  • Stage 2 (11%-50% of campaign goal) - 30% Discount30%
  • Stage 3 (51%-70% of campaign goal) - 20% Discount20%
  • Stage 4 (71%-91% of campaign goal) - 15% Discount15%
  • Stage 5 (91%-100% of campaign goal) - 10% Discount10%

Crowdsale and token distribution

The majority of tokens will be available in a public crowdsale starting on 26th of September, with a minimum investment goal of $1.000.000 and a maximum investment cap of ETH 50000. All funds raised will be held in a multi-sig wallet held by team council. Our team members and initial investors are fully devoted to the project and take great passion in participating in this project. That's why all tokens, allocated to Founders and Team (15%) and Investors (10%), will be held in multi-sig wallets and reverse vested for 24 months with monthly cliffs. Because all our tokens are pre-mined, we've also set aside a portion of tokens for future partnerships (15%).




Founders and Team


Seed Funding


Advisory and Partnership

How to contribute?

Funding Allocation


  • 2015

    Afterschool beta launch and market global analysis
    Project architecture development
    Self funding
    Platform development
  • 2016

    Generated a total $2M GMV for activity providers
    New web and mobile interface
    Expanded sales team
    Added nurseries and schools listing
    Launched white label solution for providers
  • 2017

    Total revenue generated $350K USD
  • September 2017

    ICO listing
  • November 2017

    Acquire Incumbent player in Indonesia, Singapore and Malaysia
  • December 2017

    Afterschool public launch built with ethereum blockchain
    Infrastructure development
    Mode of payment development
    Community development
    Support program launch
  • 2018

    Reward system launch
    Launch in Malaysia, Singapore, Indonesia, Malaysia, Bahrain, Qatar
    E-wallet Development
    New UX and UI Interface
    Gamification mechanics loyalty program
    Integration with additional platforms from Etherium ecosystem
  • 2019

    Launch in Russia, India, China and Japan
    List in the trade exchange
  • 2020

    Launch in Netherlands, Switzerland, Denmark and Australia

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